BLUE MONDAY
SELECTED FOR BLUE MONDAY
STYLES THAT WON’T LET YOU QUIT
As the holiday high dwindles, we’re left with short days, chilly weather, and less motivation to carry through on our newly minted resolutions. In this story, we recruited wellness professional, Christa Janine, to encourage Nike members to push through the winter blues and achieve their goals for 2022 in fresh, uplifting apparel.
Duties: Working alongside the art team to create a cohesive story between narrative and visuals. Developing a copy toolkit with campaign headlines and story direction. Workshopping directly with client, overseeing all revision rounds, and providing final eyes before delivery.
FULL-SCREEN BANNER ON NIKE.COM
STORY THREAD IN THE NIKE APP
MOTION ASSET FOR APP AND SOCIAL