JORDAN

SELECTED FOR SPRING GREATNESS

 

SET THE TREND, BE THE INSPIRATION

In this story, we stoke excitement for the return of warmer weather and position Jordan as a must-have for trend setters. Leveraging the expertise of stylist, Amiraa Vee, we showcase fashion forward looks with an athletic edge, inspiring viewers to snag their favorite Jumpman apparel, get creative in their closets, and show up in style all season long. In the kids app and emails, we get to the heart of why Amiraa thinks Jordan should be a staple in kids’ closets, encouraging parents to opt for both style and function with Jordan basics this season.

Duties: Working alongside the art team during pitching, talent sourcing, casting, and creative development in order to create a cohesive story between narrative and visuals. Interviewing talent about the theme/product and developing a copy toolkit for both men’s, women’s, and kid’s threads with campaign headlines, body copy, and pull quotes to plug directy into Figma. Workshopping directly with client and providing final eyes before delivery.

 

ADULT AND KIDS FULL SCREEN TOUTS ON NIKE.COM


WOMEN’S STORY THREAD IN THE NIKE APP

 

ADULT NIKE EMAIL


HALF SCREEN TOUT ON NIKE.COM


SOCIAL POSTS FOR NIKE CONVERSION


MOTION ASSET FOR APP AND SOCIAL

MEN’S STORY THREAD IN THE NIKE APP

 

KID’S STORY THREAD IN THE NIKE APP


NIKE KIDS EMAIL