JORDAN
SELECTED FOR SPRING GREATNESS
SET THE TREND, BE THE INSPIRATION
In this story, we stoke excitement for the return of warmer weather and position Jordan as a must-have for trend setters. Leveraging the expertise of stylist, Amiraa Vee, we showcase fashion forward looks with an athletic edge, inspiring viewers to snag their favorite Jumpman apparel, get creative in their closets, and show up in style all season long. In the kids app and emails, we get to the heart of why Amiraa thinks Jordan should be a staple in kids’ closets, encouraging parents to opt for both style and function with Jordan basics this season.
Duties: Working alongside the art team during pitching, talent sourcing, casting, and creative development in order to create a cohesive story between narrative and visuals. Interviewing talent about the theme/product and developing a copy toolkit for both men’s, women’s, and kid’s threads with campaign headlines, body copy, and pull quotes to plug directy into Figma. Workshopping directly with client and providing final eyes before delivery.
ADULT AND KIDS FULL SCREEN TOUTS ON NIKE.COM
WOMEN’S STORY THREAD IN THE NIKE APP
ADULT NIKE EMAIL
HALF SCREEN TOUT ON NIKE.COM
SOCIAL POSTS FOR NIKE CONVERSION
MOTION ASSET FOR APP AND SOCIAL