SPRING BREAK
SELECTED FOR SPRING BREAK
EXPLORE MORE
In this story, we were tasked to explore how families can staying adventurous this spring break by road tripping. I discovered Kina Pickett and his fam buried deep in Airstream’s IG feed and, fortunately, they were down to drive from Montana to LA for this photoshoot and tell us which Nike products are absolutely essential when living on the road.
Duties: Working alongside the art team during pitching, talent sourcing, casting, and creative development in order to create a cohesive story between narrative and visuals. Interviewing talent about the theme and developing a copy toolkit with campaign headlines, pull quotes, and story direction for men’s, women’s, and kid’s assets
KID’S FULL SCREEN MOTION TOUT ON NIKE.COM
STORY THREAD IN THE NIKE APP
FULL SCREEN TOUTS ON MOBILE ON NIKE.COM
MOTION ASSET
Variations used for OOH, APP, AND SOCIAL